Larry began his B2B, solutions-based sales career in 2001 with Harris Interactive, at the time a global top 5 market research & consulting company. Beginning in lead generation, he developed sales leads for salespeople and senior researchers in an array of healthcare, non-profit, and CPG companies.  He eventually moved into outside sales and initiated the firm’s first projects with a variety of new blue chip companies including Colgate-Palmolive, Frito-Lay, Kaplan, Kellogg’s, Nestle, MTV, Tyson, and Wrigley.  
After being named Director of Sales Operations, Larry’s primary responsibilities included supporting the outside sales team and leading the overall development and management of the company’s lead generation efforts.  Under Larry’s direction, the lead generation team created over 1,800 individual sales leads, resulting in almost 500 proposals and generated over $22 million in sales in one year.
In 2007 the recession began setting in, and dozens of his colleagues were laid off throughout 2007 and 2008. Larry was subsequently let go in December of 2008 along with other senior leaders. Fortunately, within only weeks of the layoff, calls began coming in from former colleagues who had been laid off prior to Larry who had landed in other services firms asking for help with their sales and lead generation; without the type of sales support they previously had received, they struggled to meet their personal and corporate sales objectives, and new they needed help.
It became clear that there was high demand for professional, senior-level lead generation and sales support for business-to-business services firms — they needed regular, targeted, qualified sales discussions with new sales prospects in order to grow and hedge against client attrition.
Today, BlueEmber Marketing exists to support the sales needs of high-consideration B2B services firms. We understand the nuances of this highly challenging industry and the struggles companies face as they attempt to grow. But we’re here to help!
Fun fact about Larry!
Several years ago, Larry opened an umbrella on a golf course and was immediately struck by lightning minutes later. He was not seriously hurt…but can now levitate small objects using only his mind.